We’ve been
as guilty as anyone in using the term “New Normal” to describe the
resumption of daily life during the pandemic. But you have to admit it is the perfect phrase for today’s reopening of Walt Disney World in Orlando.
- Disney World open = normal
- Disney World open but everyone’s in masks and you can’t hug Mickey = new normal.
The details: Magic Kingdom and Animal Kingdom will reopen today, with Epcot and Hollywood Studios set to greet visitors July 15.
- Disney is actually not the first of the FL parks to come back. SeaWorld is open, and Universal’s three parks opened up June 5 with limited capacity.
- Disney has also reopened four theme parks in Asia.
The Dumbo in the room
If you think
it’s an odd time to open up a theme park for thousands of strangers to
mingle together, most wouldn’t disagree with you. COVID-19 cases have
surged in Florida, where the park is located, and ICU beds are now at a premium. Health officials say the curve is not flat.
However,
Disney thinks it can open the park in a safe way that protects staff and
visitors. Its safety protocols, which have been signed by a union
representing roughly 48,000 employees, call for mandatory mask wearing,
thousands of hand-sanitation stations, empty seats on rides, and more.
The financial impact
For Disney, opening up Disney World isn’t really something it wants rather than needs. The theme park’s contribution to the company’s top line is staggering:
- Media analyst Michael Nathanson told CNN Business that Disney World generated 16% of Disney’s total revenue in 2019—$11.2 billion.
- The broader theme parks
segment is also an important profit-driver for the company, allowing it
to invest in new products that may not make money right away.
Those new investments were a life-saver during the pandemic. We’re talking about Disney+, of course, which just enjoyed a Hamilton-sized weekend over the Fourth of July.
Bottom line: Disney World is the sun breathing life into the entire Disney ecosystem. The company is desperate to get it open.
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