With so much coronavirus business news, it’s hard to separate what’s important from what’s happening on Jack Black’s TikTok.
Thank goodness for Emerging Tech Brew writer Ryan Duffy. He’s distilled all the biggest digital and IRL traffic trends into a single report, and we’ve distilled all the biggest takeaways here.
Online traffic has surged
In the
social distancing era, school is virtual, work is virtual, and power
hours are virtual. Our network infrastructure is carrying a freshman
backpack of internet traffic, but it appears to be holding up.
- Comcast, which operates the largest residential internet network in the U.S., reported peak traffic that’s up 32% overall since March 1.
- Virgin Media said
upstream traffic in the daytime has jumped 95% mainly due to
work-from-homers uploading files to their corporate networks.
If that sounds way more productive than your own quarantine experience, these stats will make you feel better:
- Nokia reported 400% growth in gaming traffic during U.S. business hours from March 16–March 22.
- The week of March 22 saw 1.2 billion downloads of mobile games—the biggest week ever for downloads, per App Annie.
Mobile apps separate into winners and losers
Winners:
-
Some grocery delivery apps, including Instacart, Walmart Grocery, and Shipt, hit record downloads in mid-March, per Apptopia.
-
Business conference apps had their biggest download week ever March 14–21.
-
Health and fitness apps saw a surge in downloads.
Losers:
-
Travel app downloads dipped 31% in March.
-
Music app downloads were also slightly down. Same with podcasts.
-
Ride-sharing app downloads have collapsed.
Most people have become couch potatoes
If you
aren’t an essential worker, the chances you’ve changed zip codes in the
past few weeks are slim. One fun piece of supporting evidence is the
speed of freight traffic through busy intersections.
- On I-495 in Queens, NY, trucks reached rush hour speeds of 38 mph in mid-March, compared to the 16 mph average, reports the ATRI.
- Freight traffic normally
moves through Atlanta’s Spaghetti Junction at below 15 mph during rush
hour. The week of March 23, truck speeds averaged 53 mph.
|
No comments:
Post a Comment